nowadays

Party drinks are usually loud, chaotic, and full of regret. Nowadays wanted the opposite: a THC-based beverage that felt calm, soft, and memorable.

They teamed up with Hitch Media to craft a dreamy Super 8–style ad with sunshine, nostalgia, and mellow vibes. My job? Match that energy in words.

I wrote on-screen copy, crafted alternative headlines, and shaped voiceover text to bring the brand’s laid-back personality to life.

Result: copy as smooth as the drink itself, all the good vibes and none of the hangover.