barton springs conservancy

Social media strategy · Content creation · Account management

four months of social media management

  • 631,000 post views

  • 59,000 likes

  • 4,431 followers

tiktok (launched from zero)

  • 411.9K total views (+19,041%)

  • 217.9K total reach (+20,100%)

  • 19.3K new interactions (+40,100%)

  • 3.3K new followers (+2,500%)

instagram

facebook

  • 25,600 views (+133%)

  • 664 content interactions (+186%)

  • 9,100 reach (+190%)

  • 1.5K visits (+179%)

Barton Springs Conservancy has done incredible work to protect and enhance Austin’s beloved springs, from drafting the massive Master Plan to kicking off bathhouse renovations. What they didn’t have was a way to connect with the younger audiences who swim there every day without knowing the story behind it all.

I joined in May 2025 to boost their online presence just in time for summer. Starting with low-engagement Facebook and Instagram accounts and a brand-new TikTok, I created a consistent posting strategy, built fresh content, and leaned into the playful, refreshing vibe of the springs.

Result: a drastic growth in presence and engagement in just three months, with a stronger connection between the Conservancy and the community it serves.